Creating iOS apps begins with clarity about the target users, the app's core purpose, and the scenario to address in the initial launch. A thorough discovery phase helps outline the MVP, select an appropriate architecture, and skip features that sound impressive conceptually but don’t enhance actual usage.

With the base established, attention moves to how the UI behaves, speed, and reliability across different iPhone models and iOS releases. Uniform navigation flows, thoughtful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.